Background 

Services: Graphic Design, Branding, SM

Oakwyn Realty is an innovative real estate brokerage that values human connection above all else. With the Vancouver real estate market being so competitive, Oakwyn Realty stands out with a contemporary brand identity, a people-first perspective, and a work hard stay humble mentality.

 
 

Challenges

Service Their Agents &
Maintain Community

With the growing number of agents, Oakwyn wanted to maintain its community oriented roots and create a stronger sense of unity under their brand.

With over 300 staff, Oakwyn wanted to offer graphic design services to their real estate agents. This would give their agents the upper hand when marketing to the general public.

 

Solutions

Branding Services & Create Meaningful Content

With no marketing team in place, Oakwyn hired Alvaro to start up the department. He became the main point of contact for any agent that was seeking design services.

Alvaro also helped the Oakwyn team conceptualize and produce meaningful content for their social channels.

 

Execution

Alvaro provided custom logos, marketing materials, colours, type and imagery to some of Oakwyns top producing agents.

 
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When Alvaro took on Oakwyn’s social media channels, he focused on strengthening their curation, generating more original content, community management, and increased engagement.

 
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In efforts to promote more agent participation and create a stronger sense of community, Alvaro spearheaded the #standoutchallenge. This campaign encouraged agents to post tips and tricks from the industry on their social channels and “challenge” a colleague to do the same.

 
 

In collaboration with AntiSocial Solutions, Alvaro helped conceptualize and produce a heartfelt “About Us” video that spotlights the community who helped them get to where they are today.