kelsie 2.jpg
 

Background 

Services: Video, SM Ads

Makers Movement is all about storytelling through the lens of art and design. Their mission is to offer a platform for artists and makers to share their work and stories, and to continue fostering healthy and honest dialogue through diverse mediums.

 

Challenges

Promote an upcoming book release

Penguin Random House approached Makers Movement to promote an upcoming book by one of their authors Holman Wang.

 

Solutions

Produce a cinematic interview for SM

Although Maker’s Movement is primarily a print platform, a lot of their viewership is on social media. This was an opportunity to use their social channels to promote a new medium.

 

Execution

The video walks the viewer through Holman’s process as a felt artist and how the concept for his new books came about